Ambassador Communication Guide


Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Ambassador

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @caringacrossgen on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Caring Across $10k for 10 Years will help you gain more followers, recognition, and traction in advance of Caring Across $10k for 10 Years.

Use #CaringAcross10, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the organization that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of Caring Across Generations, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of Caring Across Generations shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Follow @caringacrossgen’s Twitter account.

Tell your followers that you are fundraising for Caring Across $10k for 10 Years. Tell your followers about the specific organization that you support and begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @caringacrossgen handle and #CaringAcross10 to further spread the word. Show that you are a part of Caring Across $10k for 10 Years by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during Caring Across $10k for 10 Years)!

Sample Twitter Posts

  • Are you ready to be a part of Caring Across $10k for 10 Years? It’s a day to celebrate all the good going on for Caring Across Generations! #CaringAcross10

  • Mark your calendars for November 30th. It will be a day for everyone to support Caring Across $10k for 10 Years. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #CaringAcross10

  • On November 30th, help us celebrate Caring Across $10k for 10 Years by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #CaringAcross10

  • Get pumped for Caring Across $10k for 10 Years! Join the conversation by following @caringacrossgen and retweeting any #CaringAcross10 posts!

  • Get ready to get up and give for Caring Across $10k for 10 Years on November 30th! Follow @caringacrossgen to stay updated on the giving movement!

  • A little can go a long way when we get together and give together on November 30th for Caring Across $10k for 10 Years! [LINK TO FUNDRAISER PAGE] #CaringAcross10

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for Caring Across $10k for 10 Years!

Talk it up! Post interesting information about the organization that you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that the organization that you are supporting is a part of Caring Across $10k for 10 Years. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of Caring Across $10k for 10 Years so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • Save the date: Caring Across $10k for 10 Years is November 30th! You can be part of the celebration by giving to your favorite organization. Visit give.caringacross.org to find out more.

  • The real success of Caring Across $10k for 10 Years will not be how much money we raise but the tremendous impact those dollars will have when Caring Across Generations puts them to work! Join the giving on November 30th at give.caringacross.org.

  • Let’s show Caring Across Generations that we are full of generosity! On November 30th, help us celebrate Caring Across $10k for 10 Years and continue [EXPLANATION OF MISSION]

  • I'm so excited to support Caring Across $10k for 10 Years! You can support our organization by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on November 30th.

  • On November 30th, give where your heart is! To support my fundraiser for Caring Across $10k for 10 Years, go to [LINK TO FUNDRAISER PAGE].

Email Templates

See templates

Click the icon above to see sample emails to send to your network before, during, and after Caring Across $10k for 10 Years

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!


Before Caring Across $10k for 10 Years

Subject: Join me in supporting 10 years of caregiving advocacy! 

Hi [FIRST NAME],

I am excited to announce that I am supporting Caring Across Generations during their $10K for 10 years of Caring Across Campaign by taking on the role of a fundraising ambassador! I've also made a gift and would like to invite friends and family to participate! 

My fundraising will contribute to scaling their programming during the next decade of work! Look at what they've been able to achieve this year alone! Build Back Better, it's provisions, and the House's passage on November 29th would not have been possible without the coalition building efforts like Care Can't Wait that cemented caregiving as a national crises warranting it's own infrastructure package! WE did that and we're only just getting started on advocating for #careforall!

Making a donation of just $10 to Caring Across Generations has a huge impact! Your $10 donation helps Caring Across build the programs needed to upgrade our country’s care system permanently. The value of one $10 gift multiplied by 100, 250, 1,000 people over time is what sustains movements!

We need your help sustaining #careforall in the next decade of Caring Across’ work! Won't you join me and make a gift today?

Thank you for supporting me and Caring Across this holiday season! Wishing you and yours much peace, comfort and joy in the New Year!


Subject: Just ____ weeks left to help support $10K for 10 years of Caring Across! 

Hi [first name],

Caring Across is only _____ days way from the end of 2021 and our $10K for 10 years of Caring Across campaign! They are celebrating 10 years of building blocks to breakthroughs and I need your help to get us over the finish line before 12/31! 

As you and I both know, caregivers make it possible for our families to thrive. By taking care of our kids, looking after our loved ones, and helping many of us with our own activities of daily living, caregivers do the work that makes all other work possible.

Care work makes all other work possible yet up until the pandemic, it was an issue rarely addressed or even thought of. Yet we are in the process of closing 2021 with Build Back Better and all its care infrastructure provisions like paid leave and expanded home and community based services just on the horizon! Supporters like US are what helped campaigns like Caring Across galvanize the activists and coalitions make that possible. 

 It takes money to organize a rally in DC or even to write a policy paper. And it’s our gifts that help raise money so we can continue working to change the way this country supports caregivers. Make your gift today! 


During Caring Across $10k for 10 Years

Subject:

Hi [first_name],

TODAY is the day! It’s November 30th, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of [NAME OF organization YOU SUPPORT], but I can’t reach my goal alone.

Please join me in helping [NAME OF organization YOU SUPPORT] to [OBJECTIVE OF organization YOU SUPPORT] by visiting my fundraising page at: [FUNDRAISING PAGE LINK].

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about [NAME OF organization YOU SUPPORT] and the difference they make to our community!

Thank you!


Subject: Only a few more hours left to give!

Hi [first_name],

Can you believe Caring Across $10k for 10 Years is almost over? With [$ AMOUNT YOU’VE RAISED SO FAR] already raised for [NAME OF organization YOU SUPPORT], I am proud of my impact as a fundraising ambassador!

I am so thankful for the support of my community throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a contribution to help me reach my goal.

You can also show your support by sharing my fundraising page with your friends and family on social media!

Thank you again!


After Caring Across $10k for 10 Years

Subject: Thank you!! We did it! 

Hi [first_name],

Thank you so much for all of your support during Caring Across' $10K for 10 years campaign! Because of you, I was able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER] for in support of the next decade of breakthrough's! As we look back on where the campaign began, and how far we’ve come in the midst of such a pivotal year for care, we are so grateful for all of you — for sticking by us, for sharing your insight, expertise, and experiences; and for all of your work towards building the caring future we all want to live in. Thank you!!